The project began as a photography book and an exhibition, where images taken by the author are blended with elements of popular culture, along with conversations and symbolic elements from his life.
In Spain, Rubén H. Bermúdez is one of the rare artists to personally explore his identity as a racialized individual. Unlike Portugal, which has long addressed issues related to its colonial past and the presence of racialized people, the neighboring country has yet to comprehensively address this subject.
"And you, why are you black?" is presented as an invitation to share experiences and foster a dialogue on the identity issues of both Iberian countries in  light of contemporary social and demographic realities.
This exhibition was showcased in places like the CaixaForum in Madrid and Barcelona, the Bamako Photography Biennial, and the Circulations Festival in Paris. Later, this initial body of work was joined by the feature-length film "A todos nos gusta el plátano", made up of footage shot by seven Afro-descendants in Spain. The movie was honored with three awards (Jury, Audience, and Youth) at the Documenta Madrid 2021 documentary film festival. The exhibition is complemented by the addition of a documentation space about other Afro-consciousness experiences in Spain, through publications and various materials.